What Thematic changed

• Added a new four-step "Answers" section that walks through a specific tariff complaint scenario.
• Introduced a "Score change" section explaining why NPS dropped using specific data points.
• Added a "Revenue at risk" section that links customer feedback directly to dollar amounts ($4.2M).
• Included new "Signal" callouts (Call centre signal, Support ticket signal) to show how different data sources provide early warnings.
• Reorganized existing deep-dive content into a more structured, numbered flow.

The website now uses a numbered, step-by-step narrative to show exactly how their AI identifies revenue risks and score changes that traditional surveys miss.

• Updated the hero description to call their platform a "trustworthy and traceable" source of truth instead of a "defensible" one.

Thematic is shifting its messaging to focus on the reliability and transparency of its AI insights. By replacing "defensible" with "trustworthy and traceable," they are addressing common enterprise fears regarding AI "black boxes" and data accuracy.

• Removed the text "What do people say about tariffs?"
• Removed the "Ask" button/link that followed the tariff question.

Thematic removed a specific call-to-action that encouraged users to test their AI's ability to answer questions about customer feedback. This might indicate a shift away from promoting specific query examples toward a broader focus on their "intelligence layer" platform.