What Harker changed

• Added a new sentence in the "How Harker Compares" section.
• Included a new internal link to a dedicated "voice to text Mac app" feature page.
• Added text clarifying that the new page explains the differences between the free tier and Premium features.

Harker is improving its SEO and internal linking by targeting a specific high-intent keyword ("voice to text Mac app"). This helps guide potential users directly to a feature breakdown between their free and premium tiers.

• Added two new internal links targeting "voice typing for Mac" and "dictation software for Mac" keywords.
• Replaced the Product Hunt review link with a "Featured on LaunchBuff" badge.
• Added a new sentence in the comparison section to guide users toward feature-based reading rather than just tool-based comparisons.

Harker is expanding its search engine visibility by targeting specific keywords like "voice typing for Mac" and "dictation software for Mac." They are also updating their social proof by swapping a Product Hunt link for a "Featured on LaunchBuff" badge.

• Added a new "How Harker Compares" section to the homepage.
• Linked to a new comparison page: Harker vs Wispr Flow.
• Linked to a new "Wispr Flow alternative" guide.
• Removed several external social proof links and logos (Product Hunt, Reddit, Launchday).
• Removed specific names and titles from the customer testimonial section.
• Simplified the top navigation by removing the Blog and Pricing links.

The competitor is now using "alternative" and "comparison" pages to capture traffic from people looking for other voice-to-text tools. They are specifically highlighting their offline privacy as a reason to switch from cloud-based rivals.