What Gap 360 changed

• The brand name changed from Gap 360 to Adventure360.

• Added a new site-wide header announcing the name change.

• Replaced the simple homepage layout with a massive navigation menu covering dozens of specific destinations and trip styles.

• Launched a "Win 5 Years of Travel" competition worth over £11,000.

• Added a prominent 20% discount offer for the Philippines Paradise Islands trip.

• Removed the "Meet Our Travel Advisors" section featuring individual staff names from the homepage.

• Updated the booking portal link to a new subdomain (my.adventure360.com).

• Added "Luke" to the "Meet Our Travel Advisors" section.

• Reordered the list of advisors (Amelia, Amy, Casey, Luke, Phoebe) into alphabetical order.

The company is undergoing a major brand identity shift. This includes a new name, a new logo, and a significant expansion of their website navigation to highlight specific trip styles and destinations more clearly.

The company is expanding its customer-facing team. This suggests they are growing or preparing for higher booking volumes for the upcoming travel seasons.

• The brand name changed from Gap 360 to Adventure360.

• Added a new cookie consent and storage preferences banner.

• Launched a "Win 5 Years of Travel" contest.

• Updated the navigation menu with extensive new categories for destinations and trip styles.

• Added a specific "Short Trips" category for travelers with limited time off.

• Replaced the "Free Travel Advice" section with a "Get your free brochure" call to action.

• Introduced a new "Manage Bookings" portal link (my.adventure360.com).

• The price for the "Australia Adventure" trip was reduced from £2,849 to £2,699.

• A "Save up to £150" promotional tag was added to the Australia Adventure listing.

• A new customer review from "Jack" was added, mentioning the helpfulness of their physical office.

• An older review from "Harry" regarding a South East Asia trip was removed.

The company has changed its name and updated its website structure. This rebranding suggests a shift in focus from "gap years" to a broader "adventure" market, likely to attract a wider range of travelers beyond just students.

Adventure360 has lowered the entry price for one of its featured trips and added a new customer review that highlights their physical office location, emphasizing trust and personal service.

• The company officially changed its name from Gap 360 to Adventure360.

• Added a massive new navigation menu with detailed categories for 50+ countries and specific trip styles like "Flashpackers" and "Self-improvers."

• Launched a "Win 5 Years of Travel" giveaway and a 20% discount promotion for Philippines trips.

• Replaced the "Popular Trips" and "Last Minute Deals" sections with a streamlined search results view showing 118 available trips.

• Added a "Change Currency" feature and a digital brochure request option.

• Removed the £150 discount on the "Australia Adventure" trip, increasing the price from £2,699 back to £2,849.

• Added three new customer reviews from October 2026 to the "What our Travellers Say" section.

• Added a new footer section highlighting 100% financial security and ABTOT bonding.

• Added a disclaimer regarding affiliate links and commissions.

• Updated the brand tagline in the footer to "Travel Your Way. Together."

The company is undergoing a major brand identity shift. This change includes a new name, a massive expansion of their website navigation, and a shift toward a more modern, discount-heavy marketing strategy to attract young travelers.

Adventure360 removed a £150 discount on their popular Australia Adventure trip, returning it to full price. They also updated their footer with trust signals and new customer reviews to strengthen their brand authority.