What Function changed

• The video testimonial for "Aimee" was updated from Video 10 to Video 9.
• The video testimonial for "Alan" was updated from Video 11 to Video 10.
• The video testimonial for "Geoff" was updated from Video 12 to Video 11.
• The video testimonial for "Catherine" was updated from Video 13 to Video 12.

The company is refreshing its social proof by reordering or updating the video stories of real members. This suggests they are refining which patient outcomes best resonate with potential customers.

• Removed detailed profiles and credentials for 10 medical advisors, including Mark Hyman, Andrew Huberman, and JoAnn Manson.
• Updated the "Real people. Real results." section by cycling in new video testimonial links (Videos 10-13 replaced Videos 9-12).

The removal of high-profile doctor biographies and credentials from the "Medical & Scientific Board" section may signal a shift in how the brand uses expert endorsements or a change in their formal advisory structure.

• Added a new at-home blood draw service with licensed specialists.
• Identified Quest as the specific partner for their 2,000+ lab locations.
• Updated the testing section headline to "Gold standard testing, on your schedule."
• Removed the link to "View all member stories."
• Added a stat highlighting 75 million results delivered to members.

Function is moving beyond physical lab locations to offer more convenience. By adding at-home visits and naming Quest as their primary partner, they are removing travel as a barrier for busy customers.