What Frontlinehobbies changed

• The "Skip to main content" link now points to the About Us page.
• Multiple header and navigation links that previously went to the homepage now redirect to the About Us page.
• A link in the model railway category for "Wheels & Bogies" was shortened or truncated.

The website has updated several primary navigation links and the "Skip to main content" link to point to the "About Us" page instead of the homepage. This could be a temporary technical error or a deliberate attempt to drive more traffic to their brand story and store history.

• Multiple navigation links and the "Skip to main content" shortcut were redirected to a new "radio-control-clearance" page.

• The "Wheels & Bogies" category link was removed from the Model Railway parts section.

• The "Skip to main content" link now points to the About Us page.

• Multiple header and navigation links that previously led to the homepage now redirect to the About Us page.

• A link in the model railway category for "Wheels & Bogies" was shortened or truncated.

The competitor is aggressively pushing a specific clearance category. This suggests they are clearing out old stock or trying to capture price-sensitive customers in the Radio Control market.

The website has updated several primary navigation links and the "Skip to main content" function to point to the "About Us" page instead of the homepage. This could indicate a temporary site issue or a deliberate shift to prioritize their brand story and physical store presence for new visitors.

• Multiple navigation links that previously pointed to the homepage now point to a new "radio-control-clearance" page.

• The "Skip to main content" accessibility link was updated to lead directly to the clearance section.

• A link for "Wheels & Bogies" in the model railway parts section was removed.

• The "Skip to main content" accessibility link now points to the delivery page instead of the homepage.

• Multiple header navigation icons and links that previously led to the homepage now redirect to the delivery information page.

• A link in the account/header section was updated to point to the delivery URL.

The store is now pushing customers toward a specific clearance section for radio-controlled products. This suggests they are trying to move old stock quickly or are running a major seasonal promotion.

The store has changed several primary navigation links to point directly to their delivery information page. This suggests they are prioritizing shipping transparency or responding to common customer questions about delivery terms.