friend.com

What Friend changed

22 changes since August 2025. The most recent was Aug 1, 2026.

Friend launches web chat and support portal

  • Added a "Meet your friend" call to action.
  • Added a direct link to a web-based "Chat" interface.
  • Added a dedicated "App" download page link.
  • Added a "Support" contact email address.
  • Updated the copyright year to 2026.
  • Removed the "pet rock" marketing tagline and the direct App Store button from the main view.

Friend is moving from a simple landing page to a functional product hub. By adding direct web chat and a support email, they are making the product more accessible to people who don't want to use the mobile app.

Friend changes tagline to "Like a pet rock"

  • Replaced the tagline "An opinionated ghost in the machine" with "Like a pet rock but actually responds."

The product is moving away from technical language to a more playful and relatable description. This suggests they want to be seen as a fun toy rather than a complex AI tool.

Friend rebrands as an "opinionated ghost"

  • Changed the main tagline from "Your least helpful but most honest friend" to "An opinionated ghost in the machine."
  • Removed a small link fragment from the bottom of the page.

Friend is moving away from being a "helpful friend" to a more mysterious, personality-driven AI. This suggests they are leaning into the "companion" niche rather than trying to be a useful tool.

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Friend made 19 more changes since August 2025.
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Changes by month
Jun 2026
2 changes
May 2026
3 changes
Apr 2026
4 changes
Mar 2026
1 change
Jan 2026
1 change
Oct 2025
2 changes
Sep 2025
1 change
Aug 2025
5 changes