What Frase changed

• The status label in the Review queue section changed from "Scheduled" to "Pending."

This small wording change in the product interface demo suggests a shift in how the tool describes content waiting for user approval. It emphasizes that content is "Pending" action rather than just being "Scheduled."

• The word "Opportunity" was replaced with "Pending" in the "Plan & Create · Opportunities" section of the homepage.

The change suggests a shift in how the tool displays real-time data or task statuses within its "Plan & Create" workflow. It may indicate a move toward more asynchronous processing or a change in how users interact with automated SEO suggestions.

• Added "Brand Hub" which allows users to set specific tone, rules, and forbidden terms for AI writing.
• Launched support for MCP (Model Context Protocol) and CLI, allowing developers to run Frase inside tools like Claude, ChatGPT, and Cursor.
• Introduced "Fix Packs" that group and rank SEO improvements by impact for easier handoff to developers.
• Simplified the value proposition to focus on winning both Google search and AI engine citations (GEO).
• Updated pricing copy to clarify monthly vs. yearly rates ($49/mo vs $39/mo).
• Added FraseCMS details, highlighting it as an "agent-ready" CMS for AI assistants to read.

Frase is shifting from a manual SEO tool to an automated "content operating system." By adding brand-specific controls and developer integrations, they are making it harder for users to switch tools once their brand voice and workflows are locked into the platform.