What forms.app changed

• Replaced a case study about MAN (GDPR compliance) with a new story from the London Borough of Redbridge (provider applications).
• Removed the "5,000+ ready-to-use form templates" section entirely.
• Removed the "Create secure forms online" section, including specific mentions of ISO 27001, CCPA, and PCI DSS certifications.
• Removed the "Find your way around forms.app" footer navigation section (Support, Guides, Use Cases).
• Removed external review badges and ratings from G2, Capterra, and Software Advice.

The competitor is shifting its social proof from general GDPR compliance to a specific use case involving complex applications and document uploads. They also removed a large section detailing their 5,000+ templates and security certifications, resulting in a much shorter, more focused page.

• Added a new section highlighting 5,000+ pre-built form templates reviewed by experts.
• Introduced detailed AI capabilities including instant form generation, question alternatives, and AI-driven response insights.
• Added trust signals with ratings from G2, Capterra, Software Advice, and GetApp.
• Expanded the security section to highlight GDPR, ISO 27001, CCPA, and PCI DSS compliance.
• Added a new navigation/support section for guides, use cases, and live chat.
• Highlighted a library of over 500+ third-party integrations.

The competitor is significantly expanding its library of ready-to-use assets and doubling down on AI-assisted form creation to reduce user friction and improve speed-to-value.

• Removed the section highlighting 5,000+ ready-to-use form templates.
• Removed the "Form builder meets AI" section that explained instant form creation and question generation.
• Removed the detailed security section covering GDPR, ISO, and PCI DSS compliance.
• Removed external review scores from Trustpilot, G2, and Capterra.
• Removed the footer navigation links for Support, Blog, and Use Cases.
• Added more placeholder icons in the "Trusted by" brand section.

The competitor has significantly shortened their homepage. They removed detailed sections about their 5,000+ templates, AI form-building capabilities, and security certifications. This might be a move to simplify their message or a temporary site update.