What FormNX changed

• Added a new testimonial from "Bruno B." at the top of the review section.
• The new review emphasizes features like cloning forms, QR codes, and social media sharing.

The company is highlighting new social proof that focuses on form cloning and sharing capabilities to attract small business owners.

• Removed all product feature descriptions, pricing tables, and FAQ sections.
• Removed the top navigation menu and footer links.
• Added six new detailed reviews from Product Hunt users.
• Shifted the page focus toward agency use cases, such as embedding forms in Webflow and static HTML sites.
• Highlighted specific technical praise for Webhooks and URL parameter passing.

The competitor is shifting its social proof strategy. They removed their entire feature-focused landing page and FAQ to focus exclusively on customer testimonials, specifically targeting agencies and Webflow users.

• Updated the total user count from 9,177 to 9,200 in multiple locations.
• Increased the total number of forms created from 16,116 to 16,141.
• Increased the total number of submissions from 676,288 to 677,151.
• Increased the total website visits from 8,482,949 to 8,499,165.

The competitor is showing steady growth in their user base. They use these updated numbers to build trust and show they are a popular choice in the market.