What FOREX.com changed

• Regional Pivot: The site now defaults to an Australian version (en-au) instead of the US version (en-us).
• Product Expansion: Added specific sections for Index CFDs, Share CFDs, and Cryptocurrency CFDs.
• New Trading Guides: Added educational content for "AI ETFs to Watch," "How to invest in tech stocks," and "How to trade cryptocurrency."
• Market Focus: Added "Popular Markets" specific to the region, including AUD/USD and the AUS 200 index.
• Regulatory Updates: Replaced US CFTC disclosures with Australian ASIC-related information, including Financial Services Guides and Product Disclosure Statements.
• New Asset Classes: Introduced IPO CFDs (e.g., Anthropic and OpenAI) and Bonds/Interest Rate trading.

The platform has shifted its focus from a US-centric model to a localized Australian (AU) offering. This includes new regulatory disclosures, specific local market instruments like the AUS 200, and a heavy emphasis on CFD (Contract for Difference) trading which is regulated differently across regions.

• Added a live "Indicative Pricing" table showing Sell, Buy, and Spread values for five major currency pairs.
• Updated the TradingView integration section to shorten the descriptive text.
• Modified the top navigation menu structure for "Trading," "VIP," and "Institutional" links.

The addition of a live pricing widget for major currency pairs like EUR/USD and USD/JPY increases transparency. It allows potential users to see real-time spreads and execution quality before opening an account.

• Added a new "Physical Gold and Silver" section under the Investment Choices menu.
• Introduced "Bullion Forex," a new affiliate service for buying physical bars and coins.
• Added a dedicated promotional section for physical bullion shipping within the U.S.
• Removed the live indicative pricing table for major currency pairs (EUR/USD, USD/JPY, etc.) from the homepage.
• Updated the web trading platform description to highlight Reuters news feeds and behavioral science technology.
• Added a new interactive "Curate your experience" questionnaire for new vs. experienced traders.

The company is expanding beyond digital trading into physical asset ownership. This allows them to capture customers who want tangible assets for long-term security, moving them into the precious metals retail space.