What Fohr changed

• Added a "results guarantee" stating clients don't pay agency fees if Fohr doesn't outperform their last campaign.

• Replaced a long list of creator video examples with a streamlined "Get in Touch" value proposition.

• Updated the case study download link to redirect to a pricing page instead of the homepage.

• Migrated all internal site links from a subdomain-style structure to a standard "www" prefix.

• Added new contact form fields including "Phone" and "How did you hear about Fohr?"

• Increased "efficient spend" claim from 4X to 10X.

• Increased "more impressions" claim from 204% to 500%.

• Updated total campaigns managed from 2,000 to 5,000.

• Updated company experience from 5 years to 13 years.

• Added a "Glossary" link to the main navigation and footer.

Fohr is moving from a standard service model to a performance-based model. By offering to waive agency fees if they don't outperform a brand's previous campaign, they are significantly lowering the risk for new clients and positioning themselves as a high-accountability partner.

Fohr is significantly boosting its marketing claims regarding efficiency and scale. They are also adding educational content to improve search visibility and establish authority in the creator marketing space.

• Reduced "efficient spend" claim from 7X+ to 4X+.
• Lowered "more impressions" claim from 360%+ to 204%+.
• Decreased the number of campaigns cited from 4K to 2K.
• Changed company experience from 9 years to 5 years.

Fohr significantly reduced the key performance metrics and company history displayed on their homepage. This suggests a shift toward more conservative, perhaps more verifiable, marketing claims regarding their efficiency and experience.

• Increased years of experience from 8 to 9 years.
• Updated total campaigns completed from 3K to 4K.
• Increased reported impression growth from 307%+ to 360%+.
• Updated spend efficiency metric from 6X+ to 7X+.

Fohr is signaling increased scale and improved results to potential brand partners. By updating their years in business, campaign volume, and efficiency stats, they are strengthening their social proof and competitive positioning in the influencer marketing space.