What Florette changed

• The same-day delivery cutoff time moved from 10am AEST to 12pm AEDT.
• A service announcement was added stating that deliveries are paused on Wednesday, October 14th, though the physical shop remains open.
• Saturday trading hours were reduced, now closing at 12pm instead of 2pm.

Florette is making their delivery service more convenient by allowing later orders. They are also managing customer expectations by announcing a temporary delivery pause and shortening their Saturday shop hours.

• Increased the price of Oriental Lilies from $59.00 to $60.00.
• Added a new product: Disbud Chrysanthemums starting at $60.00.
• Renamed the "Sympathy Services" navigation link to "Funeral & Memorial Flowers."
• Updated the product URL for "Electric Botanica" to a cleaner link.
• Removed "The Crochet Bouquet" from the featured homepage list.

Florette is adjusting its pricing and expanding its service categories. Renaming "Sympathy Services" to "Funeral & Memorial Flowers" makes their offerings clearer for customers searching for specific event needs.

• Added a new section announcing the opening of a physical boutique in Ocean Grove's industrial estate.
• Replaced the "Wedding Accessories Shop" promotional text with "In-Store Shopping!" details.
• Updated the product lineup by removing the "SEABREEZE" arrangement and adding the "FLORA" seasonal native arrangement.
• Removed the "View all" link from the flower delivery section.
• Moved the "Weddings are our specialty" text block to a different position on the homepage.

Florette is moving from a primarily online and event-based model to a physical retail presence. This allows them to capture walk-in traffic and offer immediate "grab-and-go" products that were previously unavailable.