What Flodya Clinic changed

• The number of patients who chose the clinic changed from "over 3500" to "over 0."
• The total number of procedures performed changed from "over 20000" to "over 0."
• The count for contour plastic surgeries changed from "over 2500" to "over 0."
• A promotional banner offering "8 promo codes until October 18" was removed from the lead capture form.

The clinic removed its social proof by changing patient and procedure counts to zero. They also ended a limited-time promo code offer. This might indicate a website error or a major reset in how they track and display their results.

• Updated social proof counters from "0" to real numbers: 3,500+ clients, 20,000+ procedures, and 2,500+ contour plastics.
• Added a scarcity element to the lead form: "8 promo codes left until October 18."
• Changed the footer button text from "Record" to "Online Record."

The clinic is now using specific numbers to prove their experience and adding scarcity to their lead forms to get more bookings quickly.

• Updated review counts across major platforms: Yandex (221 to 243), 2GIS (245 to 276), and ProDoctorov (176 to 189).
• Added new detailed patient testimonials focusing on natural results and rosacea treatment.
• Changed the call-to-action on the lead form from "Free consultation" to "Doctor appointment booking."
• Added a new review widget showing a 5.0 rating and a promo code offer.
• Added "Read more" toggles to the testimonial section for better readability.

The clinic is actively building social proof by adding fresh patient testimonials and increasing their visible review counts. They also updated their contact form to focus on direct doctor appointments rather than general consultations.