What FitPaws changed

• The total review count increased from 743 to 746.
• Three new reviews were added to the top of the testimonial section, focusing on the balance disc and product quality.
• Two older reviews regarding the FitKinect and harness design were removed from the bottom of the list.

The company is actively rotating social proof to highlight product durability and versatility for different dog types, including puppies and physical therapy dogs.

• The total review count increased from 740 to 743.
• Three new reviews were added to the top of the "Let customers speak for us" section.
• The new reviews highlight "great products" and "responsive customer service."
• Older reviews from June 2026 were removed from the bottom of the visible list.

The site updated its social proof by adding three new positive reviews and increasing its total review count. This shows the brand is actively collecting and displaying recent customer feedback to build trust with new shoppers.

• Added a new customer review from Jennifer OBrien highlighting "vertical rear limb targeting."
• Removed an older, generic review regarding large dogs.
• Updated the total review count from 739 to 740.

The addition of a specific technical review suggests customers are using these tools for advanced physical therapy goals, like rear limb targeting, rather than just general play.