What Firework changed

• Added a new section featuring seven detailed customer success stories.
• Included specific performance metrics for brands like Anker, Hyland’s, and Natori.
• Highlighted new use cases such as "AVA" for cancellation flows and UGC video reviews.
• Reorganized the page to prioritize social proof over funding announcements.

Firework is moving away from generic brand logos to showing hard data. They are proving their value with specific numbers like "100% lift in conversion" and "3.4x boost" to win over skeptical enterprise buyers.

• Added a new "1:1 Video Chat" feature that connects shoppers with live experts.
• Introduced "AI co-pilot" to filter customer requests and route sales leads to humans.
• Added "Co-browsing" capabilities so agents can guide shoppers through the website in real-time.
• Launched a "Scheduled meetings" feature to book video consultations.
• Added a detailed FAQ section explaining privacy, integration, and ROI for the video chat tool.
• Shifted the homepage focus from general "human connection" to specific "personalized shopping" via video.

Firework is moving beyond just hosting videos to providing live, human-led sales tools. This change targets high-ticket items where customers need expert advice before buying, potentially increasing conversion rates and reducing returns for their clients.

• The homepage slider for brand success stories moved from the second slide to the third slide.

The company is rotating the case studies they show to potential clients. This helps them show different ways their video tools work for various brands.