What FieldPulse changed

• Added Maverick, a new AI tool included in all pricing plans.
• Added a new section titled "AI for the Trades" featuring the headline "Ask. Don’t dig."
• Updated the product menu to feature Maverick as a new primary offering.
• Removed "Commercial" and "Home Service" links from the "By Segments" navigation section.
• Positioned Maverick as a tool that answers business questions (e.g., "What was my revenue last month?") and automates record creation.

FieldPulse is doubling down on AI by adding a new tool called Maverick to every plan. This tool automates administrative tasks like drafting estimates and reports by pulling data from existing jobs and customer records.

• Added "QuickBooks Integration" and "FieldPulse Payments" to the main navigation menus.
• Added "Job Costing" to the primary platform feature list.
• Reorganized the navigation to group financial tools (Invoices, Payments, Job Costing) together.
• Replaced a blog post link about "Admin Work" with a new "State of the Back Office" report download.
• Updated the footer text from "Exactly 2015" to "Established in 2015."

FieldPulse is prioritizing its financial and integration features in the main navigation. This suggests they are focusing on users who need to connect their field work directly to their accounting and payment processing.

• Added a new "Book a demo" section at the bottom of the page.
• Introduced a personalized walkthrough offer based on specific trade and team size.
• Added a live Q&A promise for demo sessions.
• Included a new lead capture form titled "Get your demo" to collect business details.
• Updated footer text from "Exactly 2015" to "Established in 2015."

FieldPulse is shifting its sales approach to focus on highly specific user needs. By offering demos tailored to a company's specific trade and team size, they are trying to lower the barrier for businesses still using paper or switching from competitors.