What FeraDyne Outdoors changed

• The "Deal of the Week" headline now features a 30% discount on Scent Crusher products.
• Removed the 60% off promotion for Carbon Express hunting arrows and crossbow bolts.
• Updated the weekly deals link to point specifically to the Scent Crusher sale collection.
• The countdown timer for the weekly offer was reset to 4 days.
• Added several new navigation links to the footer for brands like Rhino, Wicked, and Capsule Feeders.

FeraDyne has shifted its primary promotional focus from Carbon Express arrows to Scent Crusher gear. This indicates a new weekly sales cycle targeting scent control products rather than archery components.

• Added a new "Deal of the Week" section featuring seven Scent Crusher products.
• Included a live countdown timer (currently showing ~3 days remaining) to drive immediate sales.
• Discounted items include the Gear Bag 2.0, The Locker 2.0, Locker Lite 2.0, Scent Free Mat Bag, Ozone Go Super Max, Roller Bag 2.0, and Boot Dryer.
• Prices for these items have been reduced by approximately 30%.

The competitor is using a "Deal of the Week" strategy with a countdown timer to create urgency. They are currently focusing on clearing or promoting the Scent Crusher product line with significant discounts.

• New Promotion: Replaced the "Black Hole Crossbow and Shooter Buck" deal of the week with a "Save 60% on select Carbon Express" arrows and bolts sale.
• New Feature: Added a "My Wishlist" function and a "Save for Later" cart feature to the site header and navigation.
• Account Incentives: Added prompts for users to log in or sign up to "save permanently" their wishlists.
• Navigation Updates: Added "Skip to navigation" and "Skip to footer" accessibility links.
• Product Links: Updated several "Shop Now" buttons to point to specific promotional collections like "Mystery Bowhunters Boxes" and "Rhino Save 40%."

The competitor has shifted their primary promotional focus from a specific target combo to a deep-discount clearance of arrows and bolts. They are also introducing new "Wishlist" and account-creation features to capture more user data and improve return visits.