What Fathom changed

• Added a new headline and hero section promoting "bot-free" AI notetaking.
• Added specific details about AI Scorecards for real-time coaching and performance tracking.
• Added new copy emphasizing that teams stay aligned even if they do not attend meetings live.
• Updated several image file formats from .svg to .avif.
• Added a "free forever" call to action at the top of the page.

Many users dislike having visible "bots" join their meetings. By offering a bot-free option, Fathom removes a major barrier to adoption and makes the tool feel more natural and less intrusive for participants.

• Changed the Sales section button from "Learn more" to "SEE FATHOM FOR SALES."
• Changed the Customer Success section button from "LEARN MORE" to "SEE FATHOM FOR CS."
• Changed the Marketing section button from "Learn more" to "SEE FATHOM FOR MARKETING."

Fathom is moving away from generic "Learn more" links to more direct, role-specific calls to action. This suggests they are focusing on converting specific departments like Sales, Customer Success, and Marketing.

• All internal links were updated from fathom.ai to fathom.video.
• The cookie consent banner and detailed privacy descriptions were removed from the page view.
• Duplicate marketing sections at the bottom of the page were cleaned up.

The company is consolidating its web presence by moving links away from the .ai domain to its primary .video domain. This could be a move to unify their brand or simplify their technical setup.