What FARFETCH changed

• Added a "25% off" promotion link to the Womenswear, Menswear, and Kidswear navigation menus.
• Expanded the main navigation to include direct links to categories like Jewelry, Pre-owned, and Watches.
• Removed the promotional banner offering 15% off for first-time app orders.
• Removed the banner advertising free shipping on orders over $400.

FARFETCH has shifted its focus from app-install incentives to a broad 25% discount across all major departments. This suggests a move to drive immediate sales volume across their entire inventory rather than just growing their mobile user base.

• Added a new text line at the top of the page that says "Givenchy FW26 has landed."
• Changed some tracking numbers in the website footer.

They want to show customers they have the newest luxury items first. This helps them attract people who want the latest fashion.

• Added a new "Cryptocurrency payments" link to the Customer Service section.
• Added a large "About FARFETCH" section including links to press releases, careers, and advertising.
• Added a "Discounts and membership" section highlighting student, youth, senior, and essential worker discounts.
• Added a "Content and services" section featuring wardrobe "Refresh" and "Second Life" resale programs.
• Added social media links for Instagram, TikTok, Facebook, and YouTube.
• Updated the legal footer to include a "Do not sell or share my info" link.

FARFETCH is expanding its payment options to include crypto, which may attract tech-savvy luxury shoppers. They also significantly expanded their footer to highlight loyalty programs, resale services, and community-specific discounts.