What Famewall changed

• Added new target audiences including "Coaches" and "Nonprofits" to the homepage.
• Added G2 and Capterra to the list of supported review import platforms.
• Updated messaging to focus on "products" and "purchases" rather than just "service lines" and "projects."
• Changed setup time claim from "an evening" to "an afternoon."
• Expanded use cases to include sales emails and marketing campaigns.

Famewall is expanding its reach beyond agencies and marketing teams. By adding specific support for coaches and nonprofits, they are trying to win over new types of customers who need to show impact and program results.

• Updated the main headline to emphasize importing reviews from 25+ platforms like Google Business and LinkedIn.
• Expanded their target audience description from "agencies and firms" to include all "businesses."
• Fixed a typo in the word "testimonial."
• Changed "service line" to the plural "services" in the founder's video description.

Famewall is shifting its focus from just collecting new testimonials to being a hub for existing reviews. By mentioning "25+ platforms" and "Google Business" in the main headline, they are targeting users who already have social proof scattered across the web and want to centralize it.

• Added a new section titled "Elegant Testimonial widgets that blend with your website."
• Introduced specific mentions of picking from widget designs and "wall of fame" layouts.
• Highlighted the ability to set custom colors and fonts in a few clicks.
• Added a note that every client or service can have its own unique look.
• Removed a standalone "Famewall" text link from the top of the page.

Famewall is emphasizing design flexibility and branding. This targets agencies who need to match social proof widgets to various client website styles without writing custom code.