What Expo Z changed

• Added a new featured article titled "Modulaire beursstand aanpassen" (Adjusting a modular trade fair stand).
• The new content explains how to change booth sizes, layouts, and visuals without starting from scratch.
• Removed an older article preview about insuring trade fair stands abroad to make room for the new modularity content.
• Updated the publication dates and formatting for several existing blog posts in the news section.

The competitor is shifting focus toward modularity and sustainability. By teaching customers how to reuse and adapt existing booth parts, they are positioning themselves as a cost-effective and flexible partner for long-term event planning.

• Added a new section for news and stories featuring six expert articles.
• Published guides on choosing between carpet or vinyl flooring for stands.
• Added technical advice on installing LED strips in wooden booths.
• Included articles on booth networking, insurance for international events, and logo design.
• Added tips for improving the readability of booth walls.

The competitor is positioning themselves as a technical authority by providing detailed advice on booth materials, lighting, and logistics. This helps them build trust with potential clients before the first meeting.

• The top navigation menu and all header links (About, Blogs, Jobs, Calendar) were removed.
• The "Price Calculator" and "Contact" buttons in the header are gone.
• The "Realisaties" (Projects) and "Contact" call-to-action buttons under the main headline were removed.
• The "Bekijk meer" (View more) links under the service descriptions were removed.
• The entire "Contacteer Expo Z" lead capture form was removed.
• The newsletter signup section was removed.
• The entire footer, including social media links, address, and legal pages, was removed.
• The blog post feed and "View all articles" link were removed.

The website has lost its primary lead generation tools and navigation structure. This could indicate a major site redesign in progress or a technical error that is preventing users from contacting them or viewing their full portfolio.