What Exponent changed

• Replaced a general cybersecurity article with a specific piece on cyber risk in water and wastewater operations.
• Swapped a technical article about autonomous vehicles for one focused on using GenAI responsibly for FDA-regulated pharmaceutical products.
• Updated data center content to focus on cooling challenges rather than power sourcing.
• Fixed a broken link in the "See how we solve" call-to-action button.

Exponent is shifting its marketing focus toward high-stakes regulatory and infrastructure risks. By highlighting GenAI in pharma and cybersecurity in water systems, they are positioning themselves as experts in emerging compliance and safety crises.

• Renamed the "User Sciences" expertise category to "User Sciences Consulting" in the main navigation and site menus.
• Updated the destination URL for this category to a new consulting-specific page.
• Removed a text fragment ("### [A") following the "See how we solve" call-to-action.

The company is shifting the positioning of its "User Sciences" discipline to emphasize "Consulting." This suggests a move toward high-touch advisory services rather than just technical testing or research.

• Added "User Sciences" as a new area of expertise.
• Renamed "Electrical Engineering & Computer Science" to "Electrical Engineering."
• Replaced "Data Sciences" with a new, broader category called "Computer, Data & Security Sciences."
• Added a new privacy and cookie consent management system to the homepage.

The company is shifting how it categorizes its technical services. By adding "User Sciences" and merging "Computer Science" into a broader "Security Sciences" category, they are likely responding to growing demand for human-centered design and cybersecurity.