What Evercopy changed

• Added "AI Content Studio," a new workspace for editing and customizing AI-generated ads.
• Introduced an "Enterprise" section focused on brand consistency, data safety, and localization.
• Updated pricing with a "Starter" plan at $185/month and a "Pro" plan at $710/month.
• Added specific performance claims: a 72% reduction in workload and 8x better performance than standard AI.
• Expanded the "Supported Creative Formats" section with interactive demos for Email Templates and Virtual Try-On.
• Added a comprehensive cookie consent and privacy management system.

The product is moving from a simple ad generator to a full creative workspace. They are now targeting larger companies with specific enterprise features and a higher-priced "Pro" tier.

• Removed the top navigation menu including links to Product, Solution, Pricing, and Resources.
• Removed specific pricing plan details ($185/month Starter and $710/month Pro plans are no longer visible).
• Removed detailed descriptions for "Flexible Editing Capabilities" and "Enterprise" features.
• Removed the footer section containing social media links and the newsletter signup.
• Removed specific performance metrics like "-72% workload" and "8x performance" claims.

The website has been significantly simplified, removing specific pricing tiers, feature descriptions, and navigation links. This often suggests a pivot toward a lead-generation model or a major site redesign in progress.

• Removed two rows of "Original vs AI-Remixed" comparison placeholders from the Remix feature section.
• Reduced the total page content length by approximately 210 characters.

The company simplified the visual presentation of their "Remix Existing Ad Creatives" feature. This might indicate a shift in how they want to showcase their AI's ability to iterate on existing designs.