What Euro Car Parts changed

• Added a promotional offer for a free Top Tech 1800W Pressure Washer when spending over £200.
• Updated the "Top Trending" section to feature the Top Tech Pressure Washer.
• Refreshed the homepage testimonial section with new customer reviews focusing on helpful in-store staff and easy DIY fixes.
• Updated the promotional countdown timer for the "SAVE30" campaign.

The competitor is using a high-value physical gift (worth over £200 spend) to increase average order value. They are also cycling their customer reviews to highlight positive staff interactions and successful fitment, likely to counter previous complaints about incorrect parts.

• Most internal links were updated from "eurocarparts.com" to "www.eurocarparts.com".
• Several links were removed from the "About Us" footer section, including the Affiliate Programme, News, Knowledge Centre, and Sitemap.
• The customer review section rotated to show new positive feedback and removed a long negative review about a battery order.
• The countdown timer for the "SAVE30" discount code was updated to reflect the new remaining time.

The website updated almost all internal links to include "www." and removed several footer links. This helps with website technical health and simplifies the bottom of their pages.

• Replaced the single "PAYDAY30" code with a tiered offer: 30% off £50 (SAVE30), 25% off £30 (SAVE25), and 20% off £20 (SAVE20).
• Extended the promotion countdown timer from 1 day to over 14 days.
• Updated hundreds of internal links to remove the "www." prefix from the URL.
• Added new footer links for "Knowledge Centre" and "Sitemap."
• Updated the "News" link to point to a specific press release page.
• Refreshed the homepage customer reviews section with new testimonials.

The competitor moved from a single "Payday" discount to a tiered system. This encourages customers to spend more to reach higher savings levels. They also updated many website links to a shorter format.