What Ethics Archery changed

• The contact address line was edited, changing "2684 Sa" to "2684 S".

The company updated their physical address or contact information in the website footer. This ensures customers have the correct location for returns, inquiries, or dealer applications.

• The link for "Roll Your Own/Custom Build" was updated from a duplicate page slug to a clean version: /pages/roll-your-own-custom-build.
• A small text fragment in the footer contact section was shortened or truncated.

The company is cleaning up its website structure. They replaced a temporary "copy of" link with a permanent, search-friendly URL for their custom arrow building service.

• The "Points" navigation link was updated to point to a specific "points-all" collection instead of the homepage or a static page.
• The "Custom Bows by Bwana Bows" menu item was reformatted to separate the category name from the clickable brand link.
• Contact information in the footer was slightly truncated in this version, likely due to a rendering error or partial edit.

The competitor is refining their navigation to ensure customers land on active collection pages rather than broken links or generic pages. This improves their conversion path for arrow components and custom bows.