What Esimo changed

• Added a new section listing specific starting prices ($3.90) for nine countries including the US, UK, Turkey, and UAE.
• Updated the main headline to focus on "unlocking more benefits" rather than just "staying connected with fast internet."
• Added a call to action for users to choose plans based on their specific trip, data habits, and budget.

eSIMo is now showing specific low-cost entry points for popular travel destinations. This makes their pricing more transparent and competitive for travelers looking for budget-friendly data plans.

• Added "Unlimited Plans" as a new product offering.
• Added a real-time data monitoring feature to see remaining data and top up in-app.
• Removed a massive list of individual country starting prices from the main page.
• Added social proof claiming "Trusted by 1M+ Travelers."
• Highlighted technical features like hotspot support and automatic network selection.
• Shifted marketing focus to a "one app" solution for internet, calls, and second numbers.

The company is shifting from a simple list of regional prices to a feature-rich app experience. By adding unlimited plans and real-time data tracking, they are targeting heavy data users and travelers who want more control over their usage.

• Replaced Saudi Arabia and Cyprus with Jordan and Italy in the popular destinations section.
• Reordered the priority of Israel, Egypt, United Kingdom, and United Arab Emirates in the featured list.

The company is shifting which countries it highlights to users. This likely reflects changes in travel demand, seasonal trends, or new partnership priorities in specific regions like the Middle East and Europe.