Oct 15, 2026
eSIM io adds transparent "Cost per GB" pricing
What changed
- Added specific "Cost per GB" labels and prices for all popular destinations and regions (e.g., Europe at 0.99 USD/GB, USA at 3.50 USD/GB).
- Introduced a new "Flexible Models" section highlighting Pay-As-You-Go (PPU), time-based, and unlimited data options.
- Added a "No Expiration Date" feature for io Balance, allowing users to keep digital assets active indefinitely.
- Expanded the homepage with a new "How It Works" three-step guide and a dedicated FAQ section.
- Updated the hero headline to emphasize "Local prices" and "200+ countries."
- Added a "View Plans" call-to-action button in the header area.
Why it matters
eSIM io is moving from hidden pricing to a high-transparency model. By showing the exact cost per gigabyte for every region directly on the homepage, they are making it easier for travelers to compare value and trust their brand over competitors with hidden fees.