What Eposnow changed

• Added a new "Our mission" section explicitly focusing on AI-powered POS and embedded finance.

• Introduced a "What we believe" section with six core values, including "AI is Our Operating System" and "Speed is Our Biggest Weapon."

• Updated the "About Us" page to emphasize their founder's story and global reach (74 countries).

• Changed primary regional focus in the analyzed content from US-based links and pricing ($399) to UK-based links and pricing (£299).

• Added "Payments Lite" and "Epos Now My Business" to the service navigation.

• Updated industry categories to include "Takeaway" and "Fish and Chip Shop."

• Switched primary site region from the United States to the United Kingdom.

• Introduced a "Winter Sale" offering complete systems for £149 (down from £899).

• Added multiple time-limited countdown timers (3 days remaining) to various offer pages.

• Launched "Epos Now Giving," a new feature allowing customers to donate to the Norwich & Norfolk festival.

• Updated the navigation to include "Mobile POS" and "Tablet POS" as specific categories.

• Replaced US-centric industry links (like Car Wash) with UK-focused ones (like Takeaway).

• Added a new "Bookings" feature that handles appointments, table reservations, and deposits.

• Introduced a "Free for Payments customers" pricing model for the booking tool.

• Updated the Countertop 2 pricing from a flat $399 to a discounted "Was £849, Now from £299" (UK-specific promotion).

• Added new hardware categories to the navigation, including "Mobile POS" and "Tablet POS."

• Replaced several US-based customer success stories with UK-based ones (e.g., Nerdy Cafe, Norfolk & Norwich Festival).

• Updated the integration list to include WooCommerce and Deliveroo while removing others like Wix.

• The "World Cup Offer" text was updated to specify an end date of July 19.

• Multiple Trustpilot review links and badges were removed from the homepage.

• The lead capture form for the World Cup offer was expanded with more fields.

The company is repositioning itself as an AI-first technology provider rather than just a hardware vendor. This shift suggests they are prioritizing software automation and embedded finance to compete with larger fintech platforms.

The company has shifted its primary focus to the UK market with deep discounts and time-sensitive offers. This suggests a push to capture market share from local competitors through high-pressure sales tactics and significant price drops.

The competitor is now offering a native booking and reservation tool for free to their payment customers. This removes the need for third-party booking apps and could make their platform more attractive to service-based and hospitality businesses looking to cut costs.

The competitor is using a major sporting event to drive sales with a discounted $249 price point. They have also removed Trustpilot links, which might suggest a shift in how they want to display customer social proof.

• Added a new lead generation section specifically for the Kitchen Display System (KDS).

• Added a new "Looking to turn Pro?" section to promote the Pro range of mobile devices.

• Updated the "World Cup Offer" with a specific end date of July 19.

• Changed several "Close" buttons and navigation links to redirect users to the "/us/shop/" page instead of the general homepage.

• Added a countdown timer to multiple offer sections showing "5 days 20 hours" remaining.

• Replaced general success story links with "Send my details" call-to-action buttons.

• The primary sales and support phone number was changed from 855-984-1687 to 1-855-434-3767 across the entire site.

• Multiple Trustpilot review links were added to the support, customer testimonial, and FAQ sections.

• The "World Cup Offer" text was partially truncated or modified in the footer code.

The competitor is expanding its focus on specialized hospitality hardware. By adding dedicated lead capture for Kitchen Display Systems (KDS) and "Pro" mobile devices, they are targeting restaurants that need to sync front-of-house and back-of-house operations.

The company has changed its primary sales phone number across all call-to-action sections and is now actively pushing visitors to their Trustpilot review page to build social proof.

• The primary sales phone number changed from 855-984-1687 to 1-855-434-3767 across the site.

• Multiple "Get Offer" and "Close" buttons now link to the /us/shop/ page instead of the generic /us/ homepage.

• Added a countdown timer to several offer sections (e.g., "Offer ends in 2 days 16 hours").

• Updated the United Kingdom region link to point specifically to the "build-your-system" page.

• Added new lead capture forms for specific products like the Kitchen Display System and Pro+ mobile device.

• Added a new mission statement focused on AI-powered POS and embedded finance.

• Introduced six core company values, including "AI is Our Operating System" and "Speed is Our Biggest Weapon."

• Updated the primary sales contact number to 1-855-434-3767 across all forms.

• Replaced general product descriptions with a detailed "About Us" section featuring the founder's story.

• Added specific business stats: 80,000+ locations, 70+ countries, and 130+ app integrations.

• The sales phone number changed from 1-855-434-3767 to 855-984-1687.

• The new number was updated in the top navigation bar.

• The new number was updated in the "Book your free demo" section.

• The new number was updated in the "Free Trial signup" section.

• The new number was updated in the footer contact section.

• A text fragment in the form consent section was corrected to include a full link to terms and conditions.

The company has changed its primary contact number and updated several call-to-action links. This suggests a shift in their sales routing or a new tracking system for incoming leads.

The company is shifting its brand identity to focus on AI technology and speed. This signals a move from being a traditional hardware provider to a tech-first software company, likely to justify future automation features and faster product release cycles.

The company has replaced its main sales and support phone number across all call-to-action sections, including the header, footer, and lead capture forms. This suggests a change in their sales routing or a new call center provider.