What engelhorn changed

• Replaced a bot protection security screen with a complete retail website.
• Added a comprehensive navigation menu for Women and Men.
• Introduced product categories including Clothing, Shoes, Luxury, and Sports.
• Listed featured brands such as Skims, Nike, On, Gucci, and Prada.
• Integrated a cookie consent management system.
• Added links to legal pages like Terms and Conditions, Privacy Policy, and Imprint.

The website has moved from a basic security landing page to a fully functional online store. This reveals their current product categories, featured brands, and seasonal focus areas like outdoor gear and luxury fashion.

• The entire homepage content, including navigation menus for fashion and sports, has been replaced by a security verification screen.
• A new "Performing security verification" message now appears to users.
• The site now uses a security service to identify and block malicious bots before allowing access to the store.

The website has implemented a strict security layer that blocks immediate access to content. This suggests the company is actively fighting against automated scrapers, price monitoring tools, or malicious traffic to protect their product data and inventory information.

• Added Skims to the "Top Brands" list for women, replacing Tommy Hilfiger.
• Added Skims to the "Fashion News" navigation section.
• Reorganized the "Fashion News" menu to prioritize Skims and knitwear over wide-fit jeans.
• Added a new cookie consent banner at the top of the page.
• Simplified the top-level navigation links for "Damen" (Women) and "Herren" (Men).

Engelhorn is prioritizing Skims as a key brand for their female customers. By placing it in the "Top Brands" and "Fashion News" sections, they are likely trying to capture high search demand and trend-driven sales.