What Encompass changed

• Replaced a testimonial from Southern Crown Partners about annual spend reduction with a quote from Denali Brewing Company regarding real-time inventory visibility.
• Replaced a testimonial from R.H. Barringer Distributing with a quote from Vineyard 29 about offsite data access for winemakers.
• Added a new testimonial from Martin House Brewing Co. highlighting how the platform enabled their business to expand out of state.

The company is shifting its social proof from general cost savings to specific operational benefits like real-time inventory visibility and production expansion for craft producers.

• The heading "Adopt the Platform & Enhance Your Core Operations" is now bold.
• Small technical markers (>>>) were added to the end of the page.

The company is putting more visual emphasis on its core ERP platform. This suggests they want to focus customer attention on their main software before moving to other tools.

• Moved the "EVERY TIER, EVERY TOOL" heading below the introductory paragraph.
• Replaced three existing customer testimonials with three new ones.
• Added new quotes from Denali Brewing Company, Vineyard 29, and Martin House Brewing Co.
• Changed the testimonial categories from "PARTNERSHIP" and "IMPLEMENTATION" to "EFFICIENCIES" and "PLATFORM."
• Removed the specific quote from Hoffman Beverage regarding growth and the quote from Quality Brands regarding implementation.

The company is shifting its social proof to focus more on production and efficiency. They are using specific success stories from breweries and winemakers to prove their platform works for different types of beverage businesses.