What Emarsys changed

• Added new links to the footer navigation including "Success Stories," "Company," and "Why SAP Engagement Cloud."
• Added a numerical pagination indicator (01 / 08) and a list of numbers (1-8) to the customer success story carousel.
• Removed a cookie consent banner fragment from the bottom of the page.

The competitor is refining how users navigate their site by adding direct links to success stories and company information in the footer. This helps potential buyers find social proof and brand details more easily.

• The product name changed from SAP Emarsys to SAP Engagement Cloud.
• Added a new "Customer Loyalty Index 2026" report for the German market.
• Updated the homepage to highlight deep integrations with SAP Business Data Cloud, SAP CDP, and SAP Analytics Cloud.
• Updated navigation to include specific industry solutions for Retail, E-commerce, and Travel.
• Added new customer success stories featuring brands like Adler Mannheim and Gibson.
• Updated the site footer and headers to reflect the new branding and SAP ownership.

The product has officially changed its name and deepened its integration with the SAP ecosystem. This signals a shift from being a standalone marketing tool to a core part of SAP’s enterprise data and commerce suite.

• Removed multiple footer links including "Unternehmen," "Über SAP Engagement Cloud," and "SAP Engagement Cloud und SAP."
• Added a new cookie consent banner and "Cookie Preferences" management link at the top of the page.
• Inserted technical JavaScript placeholders within the "Success Stories" section.
• Shortened the footer navigation path for "Erfolgsgeschichten" (Success Stories).

The competitor is cleaning up its site structure and legal compliance. They removed several direct links to company information and "Why SAP Engagement Cloud" pages from the footer, while adding a new cookie consent management system.