What EmailOctopus changed

• The testimonial "Excellent support!" by Michael Campling was moved to the first position in the review list.
• The testimonial "Simplicity at its best" by Jenna Gold was moved further down the page.

The company is prioritizing a testimonial about their support team's "timely advice" at the top of their social proof section. This suggests they want to be seen as more than just a low-cost tool, but as a partner that provides helpful human guidance.

• Added a new customer testimonial from "Japanese Prints London" that mentions migrating from Mailchimp.
• Reorganized the testimonial section to lead with "Simplicity at its best" instead of "Simple and cost effective pricing."
• Removed several duplicate testimonial blocks to clean up the page layout.

The competitor is specifically trying to win over users who are unhappy with price increases or feature limits at larger email platforms.

• Modified the pricing comparison table to separate currency symbols from numerical values.
• Shortened the text in the pricing disclaimer from "additional payment processing fees" to "additi" in the code view, though the full text remains visible in the main content.
• Added a small tracking or reference fragment "(gn-up)" to the end of the page.

The product is making small technical changes to how they display their price comparisons. This suggests they are actively testing or refining how they show their cost advantage over more expensive competitors.