What Elysium Health changed

• The product name Basis was changed from bold text to a level 3 header (###).
• The product name Signal was changed from bold text to a level 3 header (###).
• The product name Cofactor was changed from bold text to a level 3 header (###).
• A tracking code fragment in the footer was updated with a new random number.

The company updated the text hierarchy for its core products. This likely improves how search engines read the page and makes the product names stand out more to shoppers.

• Added a list of service benefits for the TELI program: licensed providers, US-based pharmacies, 100% online, and free shipping.
• Updated the call-to-action button for TELI to a new subdomain (teli.elysiumhealth.com).
• Reorganized the header text for The Elysium Longevity Institute to emphasize "Longevity medicine."

The company is moving beyond selling supplements into providing actual medical care. They are now highlighting specific service features like licensed providers and online pharmacies to build trust in their new clinical program.

• Replaced the main homepage hero section featuring Creatine+ with a new announcement for The Elysium Longevity Institute.
• Added a new call-to-action button "Explore TELI" that links to a separate medical services domain.
• Updated the headline to focus on "Longevity medicine" rather than specific product benefits.
• Swapped product-focused subtext for a description of a "science-first, physician-led program for personalized longevity care."

The company is moving beyond selling individual supplements to offering a full medical service. This "physician-led" program suggests they are trying to own the entire patient relationship through personalized care and clinical oversight.