What Elkay changed

• Added a new headline: "Effortless Hydration, Beautifully Integrated."
• Added a new sub-headline: "Thoughtfully designed hydration solutions that bring filtered water seamlessly into your space."
• Updated the call-to-action button to include both "Liv and Liv EZ" products.
• Renamed the "Drinking Water" navigation menu item to "Drinking Water Solutions."
• Updated the header to list all Zurn Elkay Water Solutions brands, including Hadrian, Intellihot, and World Dryer.
• Added a "0" counter to the shopping cart icon.

Elkay is shifting its marketing focus for residential water dispensers. They are moving away from a hygiene-first medical message toward a lifestyle-focused "effortless hydration" and "beautifully integrated" design message.

• Renamed "Standard Wall-Mount" bottle filling stations to "Wall-Mount."
• Renamed "Standard Wall-Mount" water coolers and fountains to "Wall-Mount."
• Fixed a truncated headline regarding the "EZ Retrofit Frame" to read "Upgrades just got easier."
• Removed the numerical "0" from the shopping cart icon.

Elkay is simplifying its product naming by removing the word "Standard" from its wall-mounted bottle fillers and water coolers. This suggests a move toward a cleaner brand hierarchy or a shift in how they categorize their core product lines.

• Added a new "Webinars Hub" link under the Resources section of the main navigation.
• The shopping cart icon no longer displays a "0" count when empty.
• Added a standard cookie consent footer from OneTrust.

Elkay is expanding its educational content strategy. By adding a dedicated hub for webinars, they are likely trying to capture more leads and establish themselves as experts for trade professionals and facility managers.