What Elastic Email changed

• Added a new comparison page link for "Elastic Email vs Loops" in the footer resources section.
• Removed a large cookie consent and privacy policy text block (likely a rendering change in how the banner is captured, but the new comparison link is a deliberate content addition).

Elastic Email is now targeting users of Loops, a newer email platform popular with startups and modern product teams. This shows they are trying to win over customers who want a simpler, developer-friendly alternative.

• Changed the "AI Email Templates" link in the footer to "Email Templates."
• Updated the URL for the template designer call-to-action from /ai-email-templates to /email-templates.
• Removed a large cookie consent and privacy policy text block from the page view.

The company is shifting how it labels its template features. They are moving away from "AI Email Templates" as a standalone product name in their navigation and links, potentially integrating AI more deeply into the core product rather than treating it as a separate category.

• Added new comparison pages to the footer: "Elastic Email vs Mailgun" and "Elastic Email vs AutoSend."
• Updated the AI Template Designer section text to emphasize scaling "without switching between apps."
• Modified a customer testimonial quote from Poptin to highlight that the "API is documented and easy to use."
• Updated the copyright year to 2026.
• Minor technical updates to cookie descriptions and durations (e.g., Hotjar and Intercom session settings).

The competitor is expanding its SEO and sales strategy to directly target users of Mailgun and AutoSend. They are also refining their messaging to emphasize that their platform replaces the need for multiple separate apps.