What Editamodern changed

• Added a "Jumpsuit with shorts Leopard 25" with a 30% discount (priced at 1,005 Aed, down from 1,435 Aed).
• Removed the "Pants Skeleton" beachwear item from the catalog.

The competitor is updating their catalog with high-value sale items and removing older stock. This suggests a shift in inventory focus toward popular patterns like leopard print to drive seasonal sales.

• Added a size filter to the Best Sellers section with options XS, S, M, L, and XL.
• Added a size filter to the main catalog including adult sizes (XS to XXL) and children's numeric sizes (104 to 158).
• Updated the filtering interface to allow sorting by specific garment dimensions alongside price and name.

The competitor is improving their shopping experience. Adding size filters makes it much easier for customers to find what fits. This can lead to more sales and fewer people leaving the site because they can't find their size quickly.

• Added a new product called "Turban Swans" priced at 180 Aed to the beachwear section.
• Removed the "Top with hood Snake Blue" priced at 500 Aed from the two-piece swimsuit category.

The competitor is updating their inventory by adding new accessories and removing specific swimwear items. This shows they are shifting their focus toward beach accessories like turbans.