What Ecolane changed

• Added Microsoft Clarity tracking cookies (_clck, _clsk, c.gif) for session recording and heatmaps.
• Removed CrazyEgg content delivery and presentation cookies (ce_asset_waiting).
• Increased HubSpot tracking instances across the site.
• Updated Cloudflare security cookies to include cf_clearance via Vimeo embeds.
• Adjusted Google Analytics cookie configurations and counts.

The company has modified its data collection tools, adding Microsoft Clarity for heatmaps and session recording while removing CrazyEgg. This suggests a shift in how they analyze user behavior and optimize their conversion funnels.

• Removed the specific mention of "early bird pricing" and the exact dates (October 27–30) for the TMAC 2026 event.
• Added new copy framing the event as a place for "industry leaders" and "transit solutions."

Ecolane is shifting its event marketing from a price-focused "early bird" call to action to a value-focused "industry leadership" message. This suggests they have moved past the initial registration phase and are now focusing on positioning their conference as a premier industry gathering.

• Added a promotional banner for the TMAC 2026 conference in San Antonio.
• Introduced "early bird pricing" for the event.
• Added a placeholder link for a new video testimonial or demo.

Ecolane is starting to sell tickets for its 2026 user conference very early. This helps them lock in customers for the long term and secure budget from transit agencies far in advance.