What Eastmidlandsforklifts changed

• Replaced the primary contact number 0800 998 1218 with 0808 164 7953 in all headers, footers, and call-to-action sections.
• Added "Forklift Training" as a direct link in the footer under the Products & Services section.
• Added a new "More Information" section to the footer including links for "Sectors," "About Us," and "Vacancies."
• Removed a specific Facebook link block from the "Follow Us" section.

The company has replaced their main 0800 number with a new 0808 number across the entire site. This usually happens when a business changes their telecoms provider or tracking system. They also expanded their footer navigation to make training and sector information easier to find.

• Added a "Call us for FREE" phone number link (0800 998 1218) to the main header and hero section.
• Expanded the homepage navigation to include direct links for Forklift Maintenance and Thorough Examination.
• Added a "New Forklifts" product showcase section featuring specific CESAB models with "Buy now" links.
• Added a "Used Forklifts" product showcase section featuring JLG and Toyota models.
• Removed the large cookie consent overlay from the initial page view.

The competitor is prioritizing phone inquiries over digital forms. By placing their freephone number prominently in the header, hero section, and footer, they are trying to reduce friction for customers who want immediate expert advice or quotes.

• Added "Warranties On All Sales" to the primary feature list.
• Added "Free Expert Advice" to the primary feature list.
• Removed the main freephone number (0808 164 7953) from multiple locations, including the header and hero section.
• Added direct links for "Forklifts for Sale" and "Forklifts for Hire" immediately following the feature list.

The competitor is shifting focus from phone-based inquiries to online browsing while adding trust signals like warranties and expert advice to their main value proposition.