What Dynamic Yield changed

• Added "Experience OS Agents" which are AI tools built into the marketer's workflow to turn insights into actions.
• Introduced "Experience Search," a new tool using visual and semantic search to understand shopper intent.
• Updated the homepage to highlight "AI-assisted workflows" for ideation, content creation, and reporting.
• Replaced general customer stats with a specific focus on Mastercard’s 159 billion annual transactions to power their AI insights.
• Added a new case study featuring GlassesUSA.com using deep learning for product recommendations.

The platform is shifting from a manual testing tool to an "agentic" system. This means the software now helps marketers come up with ideas and create content automatically, rather than just running the tests they build.

• Added a detailed explanation of advertising and social media cookies to the footer area.
• Clarified that third-party partners may place cookies to track user activity across different websites.
• Updated the "Manage Cookies" text to lowercase "Manage cookies."

The site now includes detailed descriptions of how they use third-party cookies to track browsing habits and show relevant ads. This signals a focus on connecting website activity with broader advertising networks.

• The headline changed from "Personalization & Experimentation Pioneers" to "Discover the Operating System for Personalization."

• Removed nearly 19,000 characters of content, including product feature lists, case studies, and industry-specific solutions.

• Replaced the long-form homepage with a short lead-capture form for scheduling demos.

• Added a prominent section highlighting "Leader" status in Gartner and Forrester reports.

• Updated the customer logo wall to include brands like McDonald's, L'Oreal, and SKIMS.

• Integrated a detailed cookie consent and privacy management system.

• The homepage now focuses on "Experience OS" instead of general personalization.

• Added a new "Experience OS store" featuring a marketplace of apps like Sorting Optimizer and Algorithm Studio.

• Updated the main navigation links to point toward the Experience OS landing page.

• Replaced general customer testimonials with a new lead capture form for product demos.

• Added a new section from the Chief Product Officer explaining the shift to an open operating system architecture.

The company has removed almost all of its educational content and product details from the main page. They are now focusing entirely on capturing leads through a personalized demo form and highlighting their status as an industry leader.

The company is moving from a single software tool to a platform model. This allows users to add specific apps and extensions for different business needs.