What DYMATRIX changed

• Campaign ROI claim increased from 14% to 30%.
• Conversion Uplift claim increased from 12% to 25%.
• Customer Loyalty claim increased from 7% to 15%.

The company is now advertising much higher success metrics for their AI platform. This suggests they have new data or are becoming more aggressive in their marketing to win over enterprise clients.

• Updated the ROI claim for campaigns from 23% to 30%.
• Replaced the "lower costs" metric (31%) with a "25% conversion uplift" metric.
• Changed the focus of marketing results from "operative marketing" to "relevant communication."
• Removed the cookie consent banner text from the top of the page.

The competitor is shifting their value proposition from "cost savings" to "revenue growth." They are also claiming a higher ROI (30% vs 23%), which makes their AI platform look more powerful to potential buyers.

• The login link was changed from cockpit.econda.de to cxp-cockpit.dymatrix.cloud.
• The main headline was shortened by removing "Hallo Du!" (Hello You!).
• A small technical update was made to the certificate link at the bottom of the page.

The company is moving users to a new cloud-based login domain and has slightly shortened its main marketing message. This suggests a shift toward their own cloud infrastructure rather than using third-party domains.