What Drip changed

• Updated the Black Friday blog post title and description to focus on specific email automation ideas.
• Changed the category tag for the featured blog post from "Ecommerce Marketing" to "Email Marketing."
• Updated the estimated reading time for the featured post from 8 minutes to 10 minutes.
• Updated dozens of internal links to include "www." in the URL structure.

The company is shifting its content focus from general ecommerce marketing to specific email marketing tactics. They are also updating their site-wide links to a more secure format.

• Updated all internal navigation links from www.drip.com to drip.com.
• Changed links for core product pages like Email Marketing, Automation, and Segmentation.
• Updated URLs for featured integrations including Shopify Plus and Facebook Custom Audiences.
• Modified links for competitor comparison pages (Klaviyo, Mailchimp, and Omnisend).
• Updated footer and header navigation links to the new domain format.

Drip is moving its primary web presence from www.drip.com to the apex domain drip.com. This is a technical SEO and branding shift that simplifies their URL structure across the entire site, including product pages, integrations, and competitor comparison pages.

• Updated performance stats: Email delivery rate changed from 0% to 99.8%.
• Updated engagement stats: Workflow open rate changed from 0% to 61% and click-through rate from 0% to 5%.
• Modified site-wide navigation: Removed the "www" prefix from dozens of internal links (e.g., www.drip.com became drip.com).
• Updated footer links: Comparison pages and blog links now use the non-www URL format.

Drip is now showcasing specific, high-performance data points for delivery and engagement rates. They also cleaned up their site structure by removing "www" from most internal links, which helps with brand consistency and technical SEO.