This update ensures the website follows strict privacy laws like CCPA. It gives users more control over their data and helps the company avoid legal trouble.
Updated nearly all internal navigation links to include the "www" subdomain.
Changed links for product pages like Cadence, Conversations, and Deals.
Updated industry solution links for High Tech, Logistics, and Manufacturing.
Modified resource and company links, including the Newsroom and Careers sections.
Updated footer links for legal, privacy, and security pages.
Updated dozens of internal links across the homepage, navigation, and footer to remove the "www" prefix (e.g., changing www.drift.com to drift.com).
Updated links for industry solutions including High Tech, Logistics, and Manufacturing.
Updated platform feature links for Cadence, Deals, and Rhythm.
Updated resource and company links, including the Newsroom and Careers pages.
The site updated its entire link structure to use "www.drift.com" instead of "drift.com." While this looks like a technical SEO or infrastructure update, it ensures consistent tracking and user experience across their platform and marketing pages.
The company is cleaning up its technical infrastructure and branding by moving away from "www" subdomains. This often signals a site migration, SEO consolidation, or a brand refresh following their transition to the 1mind platform.
Added a new "Your Privacy Choices" cookie consent banner at the top of the page.
Updated dozens of internal navigation links from drift.com to www.drift.com.
Updated footer links, including legal and policy pages, to the www subdomain.
Standardized links for industry solutions (High Tech, Logistics, Manufacturing) to the www format.
Almost every link on the page was updated to remove "www." from the URL (e.g., www.drift.com became drift.com).
The "Professional Services" link was moved from the Resources section to the Solutions section in the footer.
The "Financial Services" industry link was added to the footer Solutions list.
One internal link for the "Rhythm" product was changed to point to a salesloft.com domain instead of drift.com.
The site underwent a technical migration to ensure all internal links use the "www" subdomain. This is likely a move to improve SEO consistency and technical site structure following their integration with Salesloft.
The company is cleaning up its technical infrastructure and site structure. This often happens during a brand merger or when simplifying a website after being bought by another company.