What Drag changed

• Introduced Varley, a new AI assistant with four core functions: Copilot, Agents, Intelligence, and Assists.
• Added a new $18/mo pricing tier that includes AI features.
• Removed the primary navigation menu and footer, creating a more focused landing page.
• Highlighted "Agent" capabilities that can resolve emails in seconds by connecting to tools like Stripe.
• Emphasized support for MCP (Model Context Protocol) servers, allowing users to connect their own AI models like Claude or ChatGPT.

Drag is shifting from a simple shared inbox tool to an AI-driven platform. By integrating "Varley," they are automating customer service tasks like drafting, tagging, and resolving tickets directly within Gmail.

• Added a Model Context Protocol (MCP) server that works with Claude, ChatGPT, Gemini, Copilot, and Cursor.
• Expanded the navigation menu to include specific sections for "Works with your AI" and "Connect your AI."
• Updated the product tagline to "The inbox for teams and agents."
• Added a new visual walkthrough showing how the AI agent resolves a duplicate charge in 23 seconds.
• Introduced a "CLI Soon" teaser for developers to manage their inbox from the terminal.
• Redesigned the footer with extensive comparison links to competitors like Front, Hiver, and Zendesk.

Drag is moving beyond its own built-in AI by allowing teams to connect their own AI models (like Claude or ChatGPT) directly to their inbox. This makes the platform more flexible for technical teams who want to use specific AI agents instead of just the default "Varley" assistant.

• Introduced "Varley" as the official name for the Drag AI suite.
• Updated user social proof from 200,000+ to 240,000+ users.
• Changed security status from "CASA & SOC 2 certified" to "CASA Tier 2 certified."
• Simplified the homepage by removing large sections of technical logs and detailed feature lists in favor of AI-centric workflows.
• Added a specific call-to-action for developers regarding API and MCP server documentation.
• Updated pricing mentions to highlight that AI features are included starting at the $18/seat plan, with usage-based pricing for agent actions.

Drag has rebranded its AI features under a specific name, "Varley," and shifted its messaging to focus on AI agents working alongside humans. They also updated their user count to 240,000 and clarified their security certification level.