What DoubleTick changed

• Added a new "Industries" section to the main navigation.
• Launched dedicated pages for Banking, Travel, Education, Healthcare, E-Commerce, Manufacturing, Automotive, and IT Services.
• Added a "Customers" link to the top navigation to showcase social proof.
• Reorganized the footer to include a "Customer stories" link under Resources.
• Grouped "About us," "Careers," and "Contact" under a new "Company" dropdown menu.

DoubleTick is moving from a general tool to a specialized solution for high-value sectors like Banking, Healthcare, and E-commerce. This helps them win larger enterprise clients who need industry-specific compliance and workflows.

• Added a new "Product" navigation menu with four main categories: AI Growth Infrastructure, Unified Customer Context, AI Conversational Intelligence, and AI Co-pilot.
• Launched "Agent Studio," a no-code builder for AI agents.
• Launched "Bot Studio" for building automated workflows.
• Introduced "Broadcast & Voice Campaign Studio" which includes AI voice retargeting.
• Added new AI productivity features like "AI Magic Replies," "AI Assisted Writing," and "AI Awaiting Reply" flags.
• Added an "Embedded SDK" option to put their tools inside other CRMs.
• Updated the footer with a new "Platform" section linking to these specific AI tools.

DoubleTick is moving from a simple WhatsApp inbox to a full AI automation platform. They are adding tools that let businesses build their own AI agents and automated workflows without writing code.

• Removed the top announcement banner for the "DoubleTick 2.0: Introducing the new era of Conversational AI" launch webinar.
• Cleaned up a text duplication in the feature list where "Unified Inbox" was listed twice.
• Added a duplicate "AI Agents" tag in the feature list, likely a minor formatting error during the update.

The removal of the "DoubleTick 2.0" launch event banner suggests the company has moved past the initial announcement phase and is now focusing on standard product adoption for its new AI features.