What doola changed

• Reduced the Starter plan from $297/yr to $237/yr.
• Reduced the Tax and Compliance plan from $1,999/yr to $1,599/yr.
• Reduced the Business-in-a-Box plan from $2,999/yr to $2,399/yr, and the monthly option from $329/mo to $263/mo.

doola is lowering the cost for new businesses. This could attract more founders who want to save money on formation and compliance services.

• Updated the "All Features" link in the Starter plan section to point to the pricing page.
• Updated the "All Features" link in the Tax and Compliance plan section to point to the pricing page.
• Updated the "All Features" link in the Business-in-a-Box™ plan section to point to the pricing page.

The company is now directing users specifically to their pricing page instead of the general homepage when they want to see more features. This suggests they want to push potential customers closer to the point of purchase and clear plan comparisons.

• Lowered the price of the Starter plan from $297 to $222 per year.
• Reduced the Tax and Compliance plan from $1,599 to $1,499 per year.
• Dropped the Business-in-a-Box™ plan from $2,399 to $2,249 per year.
• Discounted the monthly Business-in-a-Box™ rate from $329 to $246.
• Added a new "doola Difference" section highlighting five steps to business success, focusing on Shopify integration and cost savings.

doola is aggressively lowering the cost of entry for new business owners. By cutting prices by 10% to 25% and adding a new "doola Difference" section, they are positioning themselves as the most affordable all-in-one platform for global entrepreneurs.