What DoNotAge changed

• Replaced the word "customers" with "members" in the quality control section.
• Replaced the word "customers" with "members" in the dietary information and ingredient review section.

This shift in language suggests a move toward a community-focused or subscription-based model. By calling buyers "members" instead of "customers," the brand is trying to build a sense of belonging and long-term loyalty rather than just selling one-off products.

• Removed the main shop page and all product collections.
• Removed the "Pure NMN" product feature and customer testimonials.
• Removed the Advisory Board section and researcher profiles.
• Removed the header navigation, including the cart and user login.
• Removed the footer links and social media icons.
• The page now only contains the text for the Frequently Asked Questions section.

The website has removed almost all of its marketing content, product listings, and navigation menus. It now only displays a list of Frequently Asked Questions, which may indicate a major site redesign or a shift in how they present their brand.

• Added a "Join our community" signup section to the footer/checkout area.
• Introduced a call to action for longevity news, research, and ingredient information.
• Added "Sounds Good" and "No thanks" buttons for the new subscription form.
• Reordered the footer elements to prioritize the community invitation over the standard account login links.

The company is shifting focus from simple account creation to building a direct marketing list. This helps them capture leads who aren't ready to buy yet by offering research and news updates.