What Discuss changed

• Added quantitative surveys as a core product offering alongside live and AI interviews.
• Shifted the main message to "The only all-in-one AI-powered qual and quant research solution."
• Introduced a "Research Library" concept where all methods (surveys and interviews) feed into one searchable database.
• Added a private beta feature called "Ask Your Persona" to chat with AI versions of research participants.
• Updated the homepage with new case studies from HelloFresh and Mondelēz focused on "always-on" intelligence.
• Simplified the navigation and removed several deep links to specific feature pages.

The product is moving from a focus on qualitative interviews to a complete "qual and quant" solution. By adding surveys and a unified research library, they are trying to replace multiple tools and become the single home for all company research data.

• Added "Self-Paced Feedback," "Uploaded Research," and "Security & Data Privacy" links to the main navigation menu.
• Removed the cookie consent banner from the visible page content.
• Updated the footer to include a dedicated "Solutions" section with links to "Discuss Now" and other offerings.

The competitor is giving more visibility to its asynchronous research tools. This suggests they are seeing higher demand for "self-paced" and "uploaded" research rather than just live interviews.

• The "Shopper Insights" link in the navigation now points to a specific page (/shopper-insights/) instead of the homepage.
• Added Google reCAPTCHA protection and legal links to the newsletter signup form.
• A section of the footer navigation was truncated or modified, specifically affecting the "Self-Paced Feedback" and "Security" links.

The company is moving away from a generic homepage link to a specific landing page for shopper insights. This suggests they are focusing more on retail and consumer goods brands who need specialized research tools.