What Digital8 changed

• The contact email address was updated from a protected link to [email protected].
• Small text fragments related to a popup closer were removed from the end of the page.

The company has replaced a protected email placeholder with a direct, friendly contact address. This makes it easier for new leads to reach out and suggests a focus on improving initial customer communication.

• Replaced blog posts about App Store Optimisation and Google Ads with new articles focused on AI search and scaling MVPs.
• Updated the "News & Blogs" section to feature "How AI Search Is Changing the Buyer Journey" as the lead story.
• Removed the detailed contact form fields (Name, Budget, Project Type) from the homepage, leaving only a "Let's talk" call to action.
• Simplified the text in the CMS guide pop-up from "Get the guide delivered to your email in seconds" to "Leave your email and we’ll send the guide your way."
• Removed the "X/Twitter" validation field from the footer newsletter signup.

Digital8 is pivoting its content strategy to focus heavily on AI search and Generative Engine Optimisation. This suggests they are positioning themselves as experts in the next wave of digital marketing to attract Australian businesses worried about search engine changes.

• Added a new blog post titled "App Store Optimisation (ASO) & Why It’s Just as Important as SEO."
• Added a new blog post titled "Google Ads Landing Pages: What Australian Businesses Need to Get Right Before Spending Money."
• Updated the "News & Blogs" section on the homepage to feature these new articles.
• Changed a social media validation field label from "LinkedIn" to "X/Twitter" in the footer lead magnet.

The competitor is expanding their content to target mobile app owners. By focusing on ASO, they are positioning themselves as experts in app growth, not just app development.