What Derksenbuildings changed

• Added multiple "Learn More" and "Build Your Custom Shed" buttons throughout the page.
• Inserted direct links for specific product categories like Barns, Cottage Sheds, and Garages.
• Added a prominent link to their virtual custom shed builder at the top of the page.
• Included a new link to find a dealer for custom designs.

The competitor is making it much easier for visitors to move from browsing to buying. By adding direct links to product categories and their 3D builder tool, they are likely trying to increase the number of leads they send to local dealers.

• Added a virtual custom shed builder tool for users to design structures.
• Introduced a 5-year warranty on materials and craftsmanship.
• Highlighted "no credit check" rent-to-own financing options.
• Listed specific product categories including Barns, Cabins, Lofted Barns, and Garages.
• Added a lead generation form for a free digital brochure with local pricing.

The website moved from a security block page to a full marketing site. They are now highlighting a 30-year history, Mennonite craftsmanship, and a new virtual tool that lets customers design their own buildings online.

• The entire homepage content is hidden behind a security verification screen.
• A bot protection service was added to the site.
• Users must now pass a "security verification" to see products like barns, sheds, and cabins.

The website is now blocking automated tools and scrapers. This might make it harder for customers or partners to access information quickly without passing a security check.