What Delta changed

• Removed the "Labor Day Sale" countdown timer and promotional banners.
• Replaced the hero carousel (featuring 2026 releases and Touchless tech) with new "Designed for Real Life" video sections.
• Expanded the "Delta Recertified" navigation to include specific sub-categories like Pull-Down, Touchless, and Voice Activated faucets.
• Added a dedicated section for trade professionals titled "Pros Love Delta."
• Removed the "#mydeltafaucet" social media gallery and replaced it with a "Design" and "DIY" inspiration section.
• Updated the footer navigation to include "Water Filtration" as a primary category.
• Simplified the international site selector labels (e.g., "USA - Eng" became "USA-English").

The website has moved away from a promotional, sale-heavy layout to a brand-focused design. This shift prioritizes product innovations, DIY inspiration, and professional resources over direct discounts and social media galleries.

• Added a live countdown timer (Days, Hours, Minutes, Seconds) to the Labor Day Sale banner.
• Added the text "Sale ends soon!" to the promotional section for Delta Recertified products.
• Removed a small fragment of text ("LATEST RELEASES S") from the bottom of the inspiration section.

The addition of a live countdown timer creates urgency for the "Delta Recertified" sale. This tactic is designed to drive immediate conversions as the promotional period for discounted refurbished products comes to an end.

• Added a "Shop the sale" link to the Labor Day Sale announcement in the navigation menu.
• Removed a short text fragment about 2026 releases at the bottom of the page.

The competitor is making it easier for customers to access their holiday promotion. By adding a direct "Shop the sale" link to the navigation area, they are reducing friction for buyers looking for discounted recertified products.